Michael Sporn Animation – Splog

This post, with some slight variation, originally appeared on May 16, 2006. I was thumbing through one of Shamus Culhane’s books and decided to post it anew.

- Acting as a companion piece to Mark Mayerson‘s posts re Shamus Culhane‘s direction on The Pied Piper of Basin Street for Lantz in 1944, I am posting these drawings from the early spots Culhane directed for Ajax Cleanser.

As Culhane reports in his autobiography, the call came out of the blue in 1949 from an advertising agency offering these commercials which became enormously popular. Culhane formed a studio hiring Art Heinemann to design the three elves in the spot, and Art Babbitt teamed with Shamus to animate it. The ad campaign lasted until the late 1950′s. I can remember the spots clearly, though I was never overwhelmed by them, even as a child.

It’s interesting to see how varied the rough and the clean–up are from each other (they both are for the same number.) The clean-up is also obviously designed to be inked not xeroxed (which predates 1959).

I bought these drawings which while marked as animation drawings by Culhane, are probably not. The rough could possibly be his work, but I don’t think so.

It looks more like Emery Hawkins, but that’s not much more than a guess. The clean up looks like the work of Gerry Dvorak, but that’s also an educated guess. If anyone out there has a better idea, let me know.

I’m also sure that this spot ran in the mid 1950′s. I distinctly remember seeing it originally on tv when I was a child. To see one of the Ajax commercials go here to see a number of early tv spots.

If you click on either image you’ll enlarge it to full animation paper size.

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