Animation &Commentary 12 Feb 2010 08:54 am
VISA Grand Central
- VISA has taken over Grand Central Station with an enormous display focussing on the Winter Olympics, the centerpiece of which is a number of 3D ads, one of which is animated. You can get a good idea of how all-encompassing this display is with the following video:
Initially they handed out 3D glasses, but many of the people took the glasses and didn’t stay for the films. When I went through there were no glasses, but it didn’t seem to hurt the appearance of the movies (although they weren’t noticeably 3D anymore.)
Heading from the street to the subway
you’re hit with Visa’s name everywhere.
You can’t avoid the stairway signs.
If you head off to the Shuttle train
you run into the film in the connecting tunnel.
This is what the exhibit looked like. Stuck within a tunnel between
the IRT subway and the Grand Central Shuttle it’s not quite conducive
to good film watching. A lot of buildup for a couple of commercials.
Most people passed it by at 11pm on Friday night.
Here’s a still from one of one of the live action spots.
The guys handing out the 3D glasses didn’t have any;
they just stood about talking to each other.
The animated piece was done in the style of children’s drawings.
I haven’t been able to locate who produced the animation, so if you
know please leave a comment. Here are a couple of stills taken with
my small camera – bad lighting=bad pictures. Sorry.
Here are a couple of frames from the animated piece.
I’m curious to know how THIS worked in 3D.
It seems a bit flat. Not quite AVATAR.
The animated graphics, above, appears designed for maximum 3D effect.
This was produced by a company called Superfad.
on 12 Feb 2010 at 2:58 pm 1.Hachtman said …
Hi Michael, I just found that ad – if you want to watch it – http://www.tbwa.com/index.php/disruptiveideas – click on ‘disruptive ideas’ (it’s the first video) and listen to Morgan Freeman telling us, “When she was a little girl Julia Mancuso drew a poster of herself as a gold medal winner. Well, she doesn’t have to draw her own posters anymore.”
on 14 Feb 2010 at 1:52 am 2.Tom Sito said …
Hmm… looks like ya need a few more ads there. I can see some bits of wall.