Animation &Animation Artifacts 08 Nov 2006 09:14 am
Jax “Snake” LO’s
- Continuing with yesterday’s posted Jax Beer commercial, as promised, I am putting up some of the film’s layouts. This represents about 2/3 of them.
The art was done by Mordi (Mordicai) Gerstein, who also directed the spot. Grim Natwick animated the spot and Tissa David assisted him. Of course, this was in the days before auido tapes could be handed out, so the animator would get a phonograph of the soundtrack. They could mark it with a white pencil to indicate key spots.
I thought that this in conjunction with yesterday’s prep material gave a good indication of the preproduction that went into making a commercial back in 1962.
That said, here are the layouts:
(Click on any image to enlarge.)
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