Animation &commercial animation &Layout & Design &UPA 27 Jun 2012 05:44 am
UPA Commercial Layouts
- Having swept through Vince Cafarelli‘s collection of Fleischer/Paramount artwork, We move onto the next box which is his commercial work. Vince was an Assistant Animator at UPA New York. He saved a group of layout drawings for some of the commercials. Unfortunately, only a few are marked as to what the sponsor was. so it amounts to a number of drawings which often have no relation to each other.
However, the drawings included all are good representation of the beautiful and diverse design employed at the studio. Here are a first group; when I can identify the spot, I will. If you recognize any of them, please let me know.
The peg system used throughout is called “Signal Corps.” This is where the size of pegs was first used. By this time, New York animators had three different sized pegs to use: Acme, imported from California;
Signal Corps, a hold-over from the Army, and
Oxberry, invented just after the War by John Oxberry.
They all had their different advantages, and they all remained in use through the 80s, when Acme finally took over.
1Mark Kausler commented: “… the first two are “Buffalo Bee†from
the Nabisco Wheat Honeys commercials. Mae Questel was the voice,
they appeared on the early Mickey Mouse Club shows, 1955-56.”
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Note how the animator leaves notes for the crew who will work on the spot.
“Vince” was the Assistant Animator. “Fred Mogubgub” was the inbetweener.
“Elise” was the checker/Prod. Coordinator, and “Fred Eng” the talented inker.
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This is obviously for a Wisk commercial.
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The final six LO drawings are Emily Tipp for Tip Top bread.
She was a very successful spokesperson for the bread company.
These may have been done at Kim-Gifford Studios rather than UPA.
I kept them with UPA because the peg system is consistent
with other UPA commercials.
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To see some of the Emily Tipp spots go here
at the Buzzco website.
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on 27 Jun 2012 at 3:17 pm 1.Mark Kausler said …
I don’t know about the others, but the first two are “Buffalo Bee” from the Nabisco Wheat Honeys commercials. Mae Questel was the voice, they appeared on the early Mickey Mouse Club shows, and many other places, 1955-56.
on 29 Jun 2012 at 6:22 pm 2.Robert Schaad said …
I showed this to my Buffalo Bee cereal caddy and he approves.
on 29 Jun 2012 at 6:54 pm 3.Michael said …
Is that for the Buffalo Bee cereal golf tournament?