Daily post 31 May 2007 07:47 am
Ugly Maypo
– I was thumbing through an old issue of Art Direction Magazine (Feb, 1972 issue) when I came upon a breakdown for a Maypo commercial.
By the time of this piece, the Hubleys had stopped doing the commercials for the product. The original agency, W.B.Doner, no longer represented the cereal, and I wonder if that’s why the Hubleys were on the outs.
I know from later years that Faith adamantly fought to keep their names off commercial connections and production. John was a bit more open minded and used me to do his last couple of commercials – again for the same agency, W.B. Doner.
By the way I like the magazine’s cover illustration by Art Director, Frank Mell.
Here’s the revised and ugly Maypo:
(Click any image on the page to enlarge.)
The following was another commercial broken down in the same issue. I may as well put it up for lark’s sake. I don’t remember the spot, but I do remember the Ugly Maypo, above.
You can catch some of the good Hubley Maypo spots on YouTube.
